Every client has a story, and so does his or her hair. Alfaparf’s new line, Style Stories, includes 18 styling products that are the perfect tools for tackling every occasion. The packaging is designed to be easily identifiable; a different color is assigned to each level of hold.
At the base of all the Style Stories formula is moringa oleifera, also known as miracle tree, which neutralizes unpleasant odors and contains photo-protective properties.
The collection comes in five ranges: The prestyling range, the texturizing range, the paste range, the gel range and the hairspray range. Visit alfaparfmilano.com. Style Stories launches May 1.
All the prestyling products contain ingredients that, when activated by heat, protect against free radicals and preserve the keratin in the hair fiber. The products in this range include: Thermal Protector, Blow Dry Cream, Volume Mousse, Flexible Mousse and Firming Mousse.
The texturizing products increase body and volume by up to 67% and include: Texturizing Dry Shampoo, Texturizing Gel, Sea Spray and Twisted Curls.
The Paste and Gel Ranges:
The pastes and gels contain a complex of fixing agents that enable the product to hold all day long. Products in these two ranges include: Fiber Paste, Defining Wax, Glossy Pomade, Funk Clay, Wet Gel and Frozen Gel.
The Hairspray Range
The hairsprays are designed to give maximum radiance and include: Original Hairspray, Sculpting Hairspray and Extreme Hairspray.