Brush of the Future

A mystical finish on the Wet Brush Flex Dry Ombre makes the brush a must-have in your limited-edition portfolio for the Modern Fairytale campaign from CosmoProf and MODERN SALON. High visibility means that the brushes you use during a service will play a big role in your Modern Fairytale presentation. Brushing provides the bookends to the hair service—detangling after shampooing and brushing out to smooth or add fullness as part of the finish. A brush makes an appearance in the middle, too, when you dry the hair with the Wet Brush Flex Dry.

Luckily, Wet Brush has reimagined its top-sellers in fairytale colors and prismatic shading. Wet Brush Brand Director Liz Rosenzweig points out that the tools will align with other beauty images your clients are seeing.

“The spring runways are showing a lot of futuristic fashion, and this trend is showing up in beauty through hair and makeup,” Rosenzweig says. “This modern take on fairytale speaks to this futuristic trend in a way that still feels beautiful. The collection is ethereal, with texture inspired by unicorns and prints inspired by mermaids. Our products are often described as magic, too! Our Original Detangler has revolutionized detangling, allowing stylists to quickly and painlessly brush through clients’ hair, which for some clients is a fairytale come true.”

The Wet Brush Flex Dry Ombre is wearing new colors for Modern Fairytale—an ombre pink-and-blue fade that creates a mystical finish on a functional brush. The Flex Dry’s vented design is built for faster blow-drying, while its OmniFlex head is flexible for comfort. In addition, Wet Brush offers a Modern Fairytale display of the Original Detangler in a selection of beguiling colors ranging from green mermaid scales to opalescent pastels. Every client will want to take home a mini for her purse or gym bag! Two combs join the collection as well, giving clients a way to match brush and comb for full fairytale fun.