Color and Bend

Talk about a dream come true—an on-trend look that clients can easily create at home! Capture it with all of the hair color, styling products and tools offered by BaBylissPRO brands during the Modern Fairytale campaign from CosmoProf and MODERN SALON.

“Instead of a beach wave, the new look we’re seeing this season is a bend,” says BaBylissPRO VP Luis Alvarez. “It’s not a wave or a curl, but just a twist that gives the hair soft, loose, effortless and fluid randomness. With no repeated pattern, this texture is the easiest thing ever for the client to create at home with a flat iron. The trend gives you and your clients two ways to use a flat iron—to straighten and to bend.”

The BaBylissPro Ultra-Thin Flat Iron and the BaBylissPRO Dryer give you the perfect tool duo for the season’s looks. The flat iron features:

• Ultra-smooth titanium plates that conduct ultra-high heat and resist corrosion.
• Ceramic heater for instant heat-up and recovery.
• 5” extended plate for faster straightening.
• 50 heat settings—up to 450°F.
• Slim, ultra-lightweight design for maximum comfort.
• Ryton housing that resists ultra-high heat.

The ionic dryer offers:

• Nano Titanium technology.
• 2000 watts.
• 6 heat/speed settings.
• Removable fi lter/stand.
• Limited 4-year warranty.

The tool colors not only align with the Modern Fairytale theme but also reflect the Pantone color of the year, ultra violet.

“We chose the color of the tools because it’s on trend,” says Patti Rullo, director of marketing for professional products. “We have the rainbow titanium plates, which add to the fairytale effect. Let clients know that these tools are great for the looks you’re creating.”

Aquage SeaExtend Volumizing Mist is the ideal styling spray to use with your BaBylissPRO tools. This weightless, versatile spray helps you to create random texture bend as well as sleek waves, smooth curls and strand definition. It offers:

• A light, airy mist that builds volume and boosts natural body without weighing hair down.
• Frizz-free definition for waves and curls.
• Nourishing sea botanicals for prolonged hair color vibrancy and brilliant shine.

Apply the mist on wet hair before blow-styling or defining naturally curly hair, and you can reapply to dry hair to refresh and redefine the texture. After applying, comb through for even product distribution with a wide-tooth comb, a wide-tooth brush or your fingers. Use a round brush when you blow-dry the hair to create fullness and random texture, attach a diffuser to define natural waves and curls or skip the blow-dry and let the hair air-dry for natural, organic strand definition.

As always at this time of year, your blonde clients ask to go lighter, and many of your brunette clients like adding in some blonde. Rusk Deepshine hair color gives you endless possibilities for summery shades. Suggest Rusk take-home products to help the client keep her color vibrant:

• Rusk Deepshine Platinum X Shampoo, a gentle cleansing formula that “color-perfects.”
• Rusk Deepshine Platinum X Conditioner, a conditioner to use every day.
• Rusk Deepshine Platinum X Repair Treatment, which repairs damaged hair and adds moisture.
• Rusk Deepshine Platinum X Lusterizer, a lightweight cream that boosts brightness, adds instant shine, eliminates frizz and improves comb-ability.

All four products are formulated with Violet 2 to brighten and protect natural or color-treated platinum, gray, silver or blonde hair by neutralizing yellow, boosting brightness and eliminating brassiness.