Wet Brush has launched its first national television commercial campaign. NYC creative agency, ADKOA (A Different Kind of Animal) produced the campaign. The commercial began airing on July 29 and will air for 6 weeks on networks including Bravo, E!, Hallmark, Lifetime, Nick at Night, ABC and We, among others. The commercial will make Wet Brush the first ever hairbrush brand to run a TV campaign.
The commercial tells the story of the pain that hairbrushing has caused women since the beginning of time. It then introduces Wet Brush as the brush that lets you brush without pain, damage and effort, which evokes an emotional reaction for women around the world and converts first-time users to being lifelong fans.
"Our Detangler transforms a sometimes painful beauty routine into an effortless, fun, and colorful part of your day, and this commercial represents that," Wet Brush CEO Jeffrey Davidson said. "We’re thrilled to share this campaign with the world.”