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Wet Brush to Air Television Commercial Nationally for Six Weeks

by MODERN Staff | July 31, 2018

Wet Brush has launched its first national television commercial campaign. NYC creative agency, ADKOA (A Different Kind of Animal) produced the campaign. The commercial began airing on July 29 and will air for 6 weeks on networks including Bravo, E!, Hallmark, Lifetime, Nick at Night, ABC and We, among others. The commercial will make Wet Brush the first ever hairbrush brand to run a TV campaign.

The commercial tells the story of the pain that hairbrushing has caused women since the beginning of time. It then introduces Wet Brush as the brush that lets you brush without pain, damage and effort, which evokes an emotional reaction for women around the world and converts first-time users to being lifelong fans. 

"Our Detangler transforms a sometimes painful beauty routine into an effortless, fun, and colorful part of your day, and this commercial represents that," Wet Brush CEO Jeffrey Davidson said. "We’re thrilled to share this campaign with the world.”

DEADLINE ALERT! Enter Beacon 2020

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DEADLINE ALERT! Enter Beacon 2020

by Alison Alhamed

Last call to enter Beacon 2020, a game-changing program designed to inspire upcoming young professionals with an experience that’s fun, uplifting and creative that kickstarts their beauty careers by learning from the best in the industry.

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Rusk Puremix

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The Rusk Puremix range of customized hair care is available in three regimens: Native Fig for normal hair, Wild Honey for dry hair and Activated Charcoal for all hair types.

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