Derek Cash (@derekcashstyles) is a blonding and balayage specialist. His more than 2,400 posts feature beautiful and inspiring finishes and transformations. The son of a salon owner/hairdresser, Cash has been honing his skills since childhood. An ambassador for SalonCentric and Colortrak, the artist travels the U.S. for education and has bases in New York and L.A. as well as in his Genesis Hair Boutique, Pembroke Pines, Florida, salon.
Genesis Hair Boutique, Pembroke Pines, Florida
Specialty: blonding and balayage
Most viral post: A video of me transforming an orange bob into a perfect beach bob. I think it went viral because of the difference in tone, but also the music with the client looking so happy.
Favorite apps: Preview, iMovie and Videoshop. Preview helps me keep track of how well I’m doing, and the other video ones make it easy to create great movies for content.
Favorite hashtags: #prettygang, #ittakesapro, #paintedhair
Pro tips: Captions give great info that is useful and that people can relate to.
Hidden talent: I love fashion. I love putting together full looks for photoshoots.
How social media changed my life: Social media has changed my life because it allows me to showcase to everyone and allows me to be connected to everyone around the world. It has allowed me to build my business in record time, and I am now working on opening my second salon location.
The first time I was featured on MODERN’s Insta: The first I was featured on MODERN SALON was for silver hair, and I remember my friend texted me while I was working. I couldn’t believe it. It made me feel like what I was doing was working.
See the full 2018 MODERN SALON 100 here!