When Ashlee Norman isn't using her page to post adorable photos of her family, it's home to bright blonde styles, transformations and edgy cuts. Norman is great at balancing the right amount of photos with how-to videos. No matter what she's posting, her talent and her social media skills are evident.
Ashlee Norman Hair, Valencia, California
Specialty: Balayage, Foilayage, Razor & Dry Scissor Cutting
Most viral post: Graduated Razor Bob—maybe because it was technically well-excited, modern and suitable to the model
Favorite apps: Video Shop is the app I use to edit one minute hair tutorials. It’s easy to use and works well with Instagram posting.
Favorite hashtags: #AshleeNormanEducates #LockStitchFoilayage #TripleThreatBalayage
Pro tips: I think people are looking for a whole person to follow. This means that the content has to be not only educational, inspirational, aesthetically pleasing, but has to come with an interesting narrative. I have heard the golden rule is that people buy from people they like. If followers can get to know the individual as a whole and find them likable, it is easier for them to be engaged in their work as well. People want to feel connected and like can relate.
Hidden talent (beauty-related): I can do a killer blow-dry set and perfect ponytail. I did a lot of classes for editorial styling and worked backstage a fashion week before I became more known for color and hair cut.
Hidden talent: Traveling with a child. Soon after I started teaching and traveling I became pregnant with my son. I taught across country all the way through my pregnancy and then returned to the road life when he was 5 months old. I took him everywhere till he was almost 2 years old. He still goes on some trips if I think it would be a fun adventure for him, and now I am due any day with my second child. The circus is about to get that much more interesting!
How social media changed my life: Social Media made it possible for me to start my own independent education brand. If I had wanted to be an educator before Instagram I would have had to work under a brand/ academy and teach their method. Now I have the platform to create my own techniques and connect with potential students without a major company backing me or controlling my work. This completely changed the industry as a whole!
The first time I was featured on MODERN’s Insta: I can’t remember the first time, but I do remember one of my models from a class I taught in Dallas, Texas, got reposted. It was a before and after of my signature #DiamondPaintBalayage technique, in which I do a full foliayage for a maximum lift in one session lived in blonde look. This particular version was toned with a lavender gloss which trendy and hard to achieve.
See the full 2018 MODERN SALON 100 here!
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