At the North American Wella TrendVision Awards on July 16th at Caesar's Palace in Las Vegas, Coty Professional hosted guests at the inaugural Coty House of a Beauty, an exclusive, immersive event featuring the latest product innovations across the entire portfolio.
The showcases included Wella Color DJ from Wella Professionals, a new innovation in hair color personalization. An in-salon device for stylists to design and create ultra-personalized color masks, it was demonstrated on platform to a group of editors and guests by Paula Rufo, Professional Hair Care Research and Development Senior Manager and David Sarro, Professional Hair Care Research and Development Global Director.
With this new system, 60 billion color combinations are possible, with bespoke care and fragrance, that only a stylist can create. Clients can maintain their unique salon look at home with an ultra-personalized Couture Color Mask.