Close

News

The Private Room Salon Gets Celebs Red-Carpet Ready

by ST Staff | August 13, 2018
The team at The Private Room The Private Room
The team at The Private RoomThe Private Room

The Private Room, a full-service salon in the heart of Beverly Hills, opened its doors to Step Up’s celebrity presenters, guests, staff and Step Up teens to help them get ready for the organization’s highly-anticipated Inspiration Awards. The annual luncheon supports the non-profit’s mission in empowering girls living in under-resourced communities to graduate high school, attend college and become the next generation of professional women.

“It’s such an honor and privilege to support Step Up,” says Tina Dizon, owner, The Private Room. “This non-profit does so much to help empower the next generation of young women. I love meeting other people who support this organization as well as meeting the teens who have benefited from the program. Their stories continue to inspire me, and the energy they bring to the salon is undeniable.”

The Private Room, which was completely renovated earlier this year, closed the entire salon and provided eight staff members to assist Step Up teens, staff and celebrities, including Lisa Ling, Jennie Garth and Torrey DeVitto. All guests experienced a range of hair and makeup services as they enjoyed the salon’s modern mid-century décor and unique three dimensional walls.

“Step Up is grateful for the support of The Private Room,” says Alissa Zito, VP of Communications, Step Up. “The Inspiration Awards luncheon celebrates the achievements of Step Up girls who are graduating high school and entering college. The Private Room graciously steps in to make our presenters and guests look and feel their very best for Step Up’s biggest event of the year, and we could not be more thankful for their partnership.”

The 15th annual Inspiration Awards, which was held at The Beverly Wilshire, welcomed more than 800 guests and raised more than $500,000 for the organization’s mentorship programs. This year, the luncheon honored actor Regina Hall and Step Up teen Vivi for their achievements, as well as featured Channing Dungey, Step Up board member and president, ABC Entertainment. Celebrities including January Jones, Julie Bowen, Garcelle Beauvais, Sanaa Lathan, Jaina Lee Ortiz and First Lady of Los Angeles Amy Elaine Wakeland showed their
support by participating as event presenters.

For more information on Step Up, visit www.suwn.org.

The Private Room is located at 9414 Brighton Way, Beverly Hills, CA. Hours of operation are
Tuesday through Saturday from 10:00 a.m. to 6:00 p.m. 

 http://www.theprivateroombh.com 

Originally posted on Salon Today

Photo credit

Atouzo Neihule

Career

New Hybrid Beauty School Launches in Los Angeles

by Anne Moratto

Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.

Fromm introduces salon apparel

News

Fromm Introduces Apparel Studio

Fromm International

Fromm is proud to introduce Apparel Studio – a full line of salon apparel for stylists and clients including capes, barber/men’s capes, aprons, vest and cover ups that offer the best in style and protection.

HempBeauty’s Just Chill Body Oil

News

HempBeauty's CBD-Enhanced Just Chill Body Oil

HempBeauty

HempBeauty specializes in high-quality, CBD-enhanced beauty and wellness products that deliver natural, therapeutic benefits proven to reduce inflammation, alleviate skin issues, moisturize, and restore balance in the body. This innovative professional beauty company is excited to launch their newest product, Just Chill Body Oil

This salon family also volunteered at the Sykesville Art & Wine Festival on May 5th and were...

News

Salons Support Victims of Child Abuse

by Anne Moratto

Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

DEADLINE ALERT! Enter Beacon 2020

News

DEADLINE ALERT! Enter Beacon 2020

by Alison Alhamed

Last call to enter Beacon 2020, a game-changing program designed to inspire upcoming young professionals with an experience that’s fun, uplifting and creative that kickstarts their beauty careers by learning from the best in the industry.

Load More