As the sun set over the Neuehouse in Los Angeles on July 9, Great Lengths hosted its inaugural Customer Celebration event, where the brand’s newest innovations were demonstrated.
The new tape-in extension system, GL Tapes by Great Lengths, were introduced to stylists, who were able to use cold fusion technology to create looks featuring new ombre and rooted color combinations. The new Great Length’s phone app was also showcased at the event. The app helps a stylist have the brand assets and education tools in the palm of their hand.
The event also provided a chance for the brand’s new Artist Design Team to connect with stylists. The five-member team is led by Executive Artist Director Danielle Keasling and will be responsible for spearheading creative design for presentations and shows as well as content and imagery for Great Lengths trade and consumer advertising initiatives. Visit greatlengths.net