When we first got to brainstorming about hosting an intimate event for stylists and salon owners all about social media and digital, I knew there was going to be an incredible demand for this information, but I had no idea JUST how excited I was going to get as the event details started to come together. (Get your tickets now at the link!)
MODERN’s Salon Digital Summit is packed with the information YOU need to know to start expanding your influence—Instagram content, algorithm and engagement; managing your online reputation and client reviews; shooting the best beauty content that performs; capturing and editing video; becoming an influencer and more.
In addition to the incredible content that will be on the mainstage and in the breakout sessions there are two other reasons I’m so excited for November 4th to arrive:
Salon Digital Summit will help you expose your great work, attract new clients and build business. Whether you have 50 or 50,000 followers, manage six high-end salons or work independently in your own suite, our Salon Digital Summit features mainstage presentations, workshops and breakout sessions designed to get you to where you want to be.
See below for some of the highlights I recommend, and you can find the full schedule at salondigitalsummit.com. Get your tickets at Early Bird rates today!
November 4-6 at the Sheraton Gateway Hotel LAX (super-easy access to the airport)
Defining Your Voice, Your Reach, Your Passion Building your personal brand starts with knowing what you want to accomplish professionally, then exploring the social media platforms, digital tools and tech strategies that make the most sense for your personal style, business model and goals. Salon Digital Summit kicks off with a diverse panel of experts and influencers led by Eric Taylor, Founder/CEO Salon Republic, who will help explore your options.
Social Media Success, Step-by-Step: MANE ADDICTS How and why to update, accelerate or even do a total makeover of how you manage and execute your social media content and style. Mane Addicts’ Editorial Director Allison McNamara leads a discussion with industry experts: Lisa Walker, Mark Townsend, Britt Sully, Kathleen Hair, and Nina Aghadjanian. Together they’ll explore specific tips, tricks, tools and transformations for best results on social media whether at 500, 5,000 or 50,000+ followers as well as offer business tips and tricks for rising hair stylists including agency representation and brand partnership deals.
Four Keys to Controlling Your Digital Reputation More than ever, it’s not just how you make your clients look, but how you make them feel—and what they say about the total experience—that matters and makes an impact on your business, especially when what they say to you or your team directly doesn’t match what they say online. How can you coax authentic and constructive feedback (privately) and prevent viral disasters? From social media conversations to Google-able reviews, learn how you can proactively influence and manage how people talk about you and your business. Phorest’s Chris Brennan shares examples of how you can build and protect your digital presence and business identity.
Setting Your Salon Digital Objectives and Path Just as there are varied beauty careers and salon types to match the spectrum of salon artists, entrepreneurs and nurturers, there are different ways to handle social media tools and digital expertise to accomplish your goals and align with your identity. Tech expert and beauty enthusiast Sarah Bryant presents real-salon based profiles, case studies, interactive worksheets and real-time audience surveys to help attendees solidify your goal-setting process and next steps. Includes live interview with salon artist and educator Chief Behr, and his insights on pushing outside his comfort zone and pursuing a (non-influencer) digital beauty path less taken.
Video Stars: Capturing & Crafting Amazing Beauty Content If it’s not on video, did it really happen? Video content is drawing more eyes, attention and space across every platform. Learn how to create effective, purposeful, engaging clips of the right topics, quality, format and length, tailored specifically for Instagram, Facebook, YouTube, your web site, email marketing and more. How polished should the video be (or not be)? When should you stream live and when is it best to edit? What about lighting, setting, backgrounds and equipment? What are the best and easiest and affordable tools and apps to use? What about rules and risks—copyright and usage guidelines and pitfalls to avoid? Industry experts Tony Stuart and Corey Grey from Your Day Off podcast interview video stars Sean Azari and Chris Dela Cruz.
Being Your Instagram Best The social and digital landscape is constantly evolving, and change happens fast. Today, most salon pros—and clients—connect most strongly and consistently on Instagram. CosmoProf Artistic Director and MODERN SALON Artist Connective contributor Olivia Smalley takes a deep dive into personal and proven tactics for Insta-success and explains how salon pros can tap into the platform’s latest features (hello, IGTV) and understand important nuances to leverage impact with new followers, new clients, editors and more.
Beauty Influencer Must-Haves: Tools & Knowledge You Need Influencer marketing is one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Whether you already are or aspire to be an influencer involved in beauty marketing to earn additional income, gain exposure or a bit of both, this session explores what you need to know to position, differentiate and protect yourself. Alisha Johns of Lish Creative goes through the list of things you need to know and shares valuable resources to identify your opportunities and help strengthen your own success.
Bringing Your Social Media Brand to Life Personal branding strategies made simple for salon pros and salon businesses, with case studies, in-person interviews and volunteer demonstrations. Facilitated by Zoe Belisle-Springer of Phorest.
Turning Your Guests into Your Biggest Social Media Advocates Tips, calls to action and processes to put in place to invite and encourage positive and referral-generating engagement, sharing of images and reviews from guests on their own social media pages and on your platforms. Jason Everett of Business Refuel explores the strategies and tactics that will turn your guests into raving fans.
Collaborating with Style & Purpose Using Instagram and other content strategies to inspire, connect and work with other like-minded salon artists, educators and peers in original and compelling ways. Hands-on demos include photo shoot tips, model recruitment, event or shoot space sourcing, content curation and more. From @elevatehair founder Tatum Neill.
Great Social Media Marketing—Ideas You Can Use. Culled from hundreds of examples from salon business clients and case studies, Kathleen Turpel of Imaginal Marketing shares proven winners and insights on best practices including Facebook and Instagram that set great salons apart on social media and beyond.
Influencer Insights – The Power of Connecting For many of today’s top and rising star beauty influencers, the path to going viral starts with getting noticed and shared by respected beauty and salon communities. Meet and network with members of the MODERN SALON Artist Connective, see a curated showcase of best posts, learn “how they did it” and start shaping your own next steps as an industry leader and content champion.
Your Yelp and Google+ Strategy—Why It Matters Reviews on Yelp and Google+ can be your salon business’ best friend or worst nightmare. Learn how to manage both ends of the spectrum and how to maximize your overall profile so clients can find and want to visit your salon. Gayle Fulbright of Headlights The Salon shares her own experiences and her resulting best practices.
The Business of Being an Influencer Understanding rules and regulations of content creation, endorsement, paid vs. organic posts, agreements, contracts and more. Scott Wine of Rebel Brand Management leads you through all the business considerations to protect you and ensure your greatest success.
What’s the Impact? Measuring and Reporting Social Media Results Understanding the metrics, reporting tools and admin features on the social media platforms you use, and how to analyze the results to change content, strategy and adjust salon or personal practices. Ideas That Evoke’s Monica Hickey reviews what you need track to maintain your focus and ensure your greatest success.
Salons and Digital Growth—the Last 10 Years vs. the Next 10 Years How salon business has adapted technology and where it likely will—or must—change next in order to take advantage of new developments and consumer expectations to capitalize on the biggest and best opportunities. Schedulicity’s Jerry Nettuno addresses where tech has been and where it’s going.
The Brand Perspective Social and digital media have changed how salons and brands do business. What comes next, what’s working well, what can be better and how brands are listening to what salons and their guests really want. Bonnie Bonadeo, host of BEaUty Inside and Out, leads a discussion with leading beauty brand executives on the challenges and opportunities they see, and are addressing, in the new social and digital landscape.
Future Proofing Your Personal Brand As fast as social media and digital resources are game-changing how salon pros engage, learn and market, it is critical to look and think ahead, and to monitor the trends and happenings in related, pioneering markets like consumer beauty, skin care and makeup. Kelly Kovack of BeautyMatter joins Amy Nicole, owner of Chic Studios, and content creator Sarah Louwho in analyzing the trends, technologies and innovations shaping where social media is heading for the rest of the beauty world.