Premiere Philadelphia was the place to be in late September. Thousands came to the Philadelphia Convention Center to visits hundreds of booths and experience a plethora of educational opportunities. The main exhibit floor had all your favorite color and style brands as well as nails, extensions, skin care, tools, software and equipment.
The mainstage turned out to be the heart of the event. Tabatha Coffey, Mustafa Avci and Martino Cartier were all there, along with teams from Redken, Pulp Riot, Amika, ColorProof, Barberology, Sexy Hair, Reuzel and Redken; as well as a panel discussion from the Leading Ladies, led by founder Tracey Hughes and emcee-d by Sam Villa.
Just outside the exhibit hall 300 classrooms offered intimate opportunities to learn even more about color, cut, style, nail art, skin care and business. Add to that a competition where dozens of artists competed in cut, color, style and men’s grooming – making Premiere Philadelphia the perfect kick-off for fall beauty.
The Premiere Show Group continues to make the rounds. The next one will be held in Birmingham, Alabama on Oct. 21-22, and multiple events are planned for 2019. For more info, go to www.premiereshows.com