The newest Gene Juarez Salon and Spa location in Bellevue, Washington, captured the 2018 Salon...
The newest Gene Juarez Salon and Spa location in Bellevue, Washington, captured the 2018 Salon of the Year title.

Transom Capital Group (Transom), a leading operations-focused middle market private equity firm, today announced it has acquired Gene Juarez Salons & Spas, an iconic Seattle fashion and beauty brand, from Evergreen Pacific Partners.

As Seattle’s first contemporary fashion salon, Gene Juarez introduced Seattle women to best in class service, artistry and innovative European haircutting techniques. Since its founding in 1971, through its commitment and dedication to clients, artistry and innovative education, Gene Juarez Salons & Spas has grown to 10 salon & spa locations

The company’s relentless focus on excellence, quality and service has driven significant recognition and numerous awards, including: 2018 Salon of the Year (Salon Today); Salon of the Year (Modern Salon); Top Spa in the United States (InStyle Magazine) and multiple “Best Salon and Spa” awards by King 5, 425 Magazine and Seattle Magazine.

“We see an opportunity to build upon this iconic Seattle brand by investing in the physical locations, technology infrastructure, and most importantly, the people,” said Ty Schultz, managing partner at Transom Capital. “We’re very committed to working with employees, artists and therapists to fulfill the Gene Juarez brand promise of a consistent, authentic and quality experience that helps clients look, live and feel their best.”

“We truly believe we have a diamond asset in Gene Juarez Salons & Spas, and we can’t wait to partner with the team to further enhance the customer, artist and therapist experiences,” said James Oh, partner at Transom Capital.

“We evaluated many potential partners, and the team at Transom fundamentally understood and believed in the brand and saw the significant potential to deepen our existing client and community connections and to further expand them,” said Scott Missad, Gene Juarez president and CEO. “We’re looking forward to setting and delivering on a new strategic plan for excellence across the organization and growth across the board.”

Serving Seattle-area clients doesn’t stop at the salon. The company is committed to giving back to those it serves and is proud that its efforts help strengthen the community and support the health and well-being of clients and their families. Each salon has a charity its team supports and helps by providing volunteers, raising funds and awareness. To date Gene Juarez Salons & Spas has supported more than 200 charitable organizations.

Terms of the transaction were not disclosed.  O’Melveny acted as M&A counsel for Transom Capital and D.A. Davidson & Co. served as financial advisor to Gene Juarez on this transaction.

About Transom Capital Group: Transom ( is a leading operations-focused private equity firm in the middle market with more than $500M in assets under management. The firm's functional pattern recognition, access to capital, and proven ARMOR Value Creation Process combine with management's industry expertise to create improved operational efficiency, significant top-line growth, cultural transformation and overall distinctive outcomes. Transom is headquartered in Los Angeles, California with an additional office in Seattle, Washington.

About Gene Juarez Salons & Spas: Gene Juarez Salons & Spas operates 10 locations in the Seattle area. Known as the region’s premier fashion and beauty destination, the company offers a complete range of award-winning salon services and exclusive spa treatments essential to maintaining personal image, health and well-being. Its designers, artists and therapists offer the highest level of expertise in hair with design and color customized for each individual. The award-winning salon and spa team undergoes rigorous training and continuing education to stay on top of the latest techniques and trends to offer customers an unparalleled level of service and skill. Guests can be assured that they are receiving personal treatments and results as unique as each guest. The spas are known as the ultimate retreat with aromatic essences, soothing sounds and luxurious surroundings. More information is available at

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Originally posted on Salon Today