The first nine posts are important because they are the first thing your audience sees.
The first nine posts are important because they are the first thing your audience sees.

It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Whether you already are or aspire to be an influencer to earn additional income, gain exposure or a bit of both, Alisha Johns of Lish Creative explained how to set yourself up for success during her opening session of day two of the Salon Digital Summit on November 5. 

Before anything else, begin steering your page in the direction you want to be known for. Are you a balayage guru? Updo genius? Maybe you are seriously dedicated to hair restoration or extensions. Whatever it is, make sure your Instagram profile clearly shows that.


Beginning with your bio, Johns says to make sure it has four significant elements: first and last name, location, email address, short summary. This will give prospective brands who might want to work with you a quick look into who you are, where you are, and how to reach you. 


On your feed, help brands categorize you by posting clear, cohesive and consistent content to attract that specific audience--yes, back to what you want to be known for. 


As you think about positioning yourself, differentiate yourself and show your personality and talents. If you are really good at video editing or Instagram stories, post them! Make your website match the personality you want to portray. Do you like to write? Then blog! Whatever you are great at and that makes you different, brands will notice. 

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