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#IBELONG In Beauty: Latoya Reno's Salon Story

by Staff Writer | November 14, 2018
Latoya Reno, Master Stylist
Latoya Reno, Master Stylist

With a personality as vibrant and colorful as her stylish wigs, Master Stylist Latoya Reno of Orlando says the world opened up to her at The Salon by InStyle, and now she’s closer to her dreams and goals than she ever imagined.

EVERYTHING AND MORE

After launching her career at a haircutting-only salon, Latoya Reno (@thehairsamurai) was ready for more. Much more. After interviewing with The Salon by InStyle at JCPenney, she knew she found a place to work that offered everything she wanted. “This job allows me to do all services, to market myself, to be my own brand ambassador,” she says. “And the education? We’re always learning something new! To maintain a  healthy clientele, you have to have education available to you. This company gives you so much knowledge, it’s hard for you to fail.”

BEST DAY AT WORK

The Salon by InStyle brand partners motivate company stylists with style and sales contests, and Latoya enters as many as she can. She’s won four of them, and says that one day she’ll never forget is when she learned she won a trip to the Redken Academy in New York. “It was the first contest I ever entered,” she recalls. “I did a before and after balayage. When I found out that I won, I was so giddy, I couldn’t believe it. I cried. The whole salon was excited for me. I had so much support from my co-workers. And I was able to accomplish something really special for the very first time.”

                                     

PINCH ME MOMENT

Mentorship is part of the Salon by InStyle DNA and early on, Latoya identified Salon by InStyle Creative Director and NAHA Winner Michelle O’Connor as someone to look up to. So, she took some bold steps. “After I was introduced to her, I reached out to her through social media, and shared my accomplishments and my desire to one day be part of the Artistic Lead Educator team,” she remembers. “I knew she was going to be doing the Premiere Orlando show, so I said, ‘Do you mind if I come and just hold your foils or grab your pins backstage?’ Michelle thought that was a great idea. The upshot was, I got to work with the Premier team for three full days. They welcomed me like family. It was so rewarding. If I wasn’t at JCPenney, that would have never happened!”

WHY THE SALON BY INSTYLE IS A PERFECT FIT

This goal-oriented stylist has found more support than she ever imagined at The Salon by InStyle. “I’m closer to my goals than ever before,” Latoya says. “This company has allowed me to manifest my vision,  work on it, improve it, learn lessons. From the contests, the awards, the trips, the experiences, even this campaign, it’s all coming together, and the opportunities are endless!”

YOU GET WHAT YOU PUT IN

Latoya recognizes it takes work to achieve the type of goals she has set for herself, and the Salon by InStyle sets her up for success. “To really thrive and benefit, it takes a lot of work on your part to build a healthy clientele. If you want to put in the work, JCPenney will help. If you come with your keys and your car, they will be your fuel.”

LEARN MORE AND DISCOVER IF YOU BELONG

Learn more about the people and the opportunities at The Salon by InStyle. Visit job.jcp.com and check out @salonbyinstyle on Instagram.

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