Lakmé USA announced that Steve DeCola has joined the Lakmé team as the National Sales Manager. In his new role, he will be working closely with all members of the team to increase the Lakmé footprint and distribution across the United States.
DeCola brings 28 years of experience in the beauty industry to Lakmé USA. He started his career as a hairdresser and salon owner before having various roles as an educator, platform artist, and brand manager. For the last 5 years, he has been the Regional Sales Manager for Goldwell.
“In my new role, I’m looking forward to expanding and sharing Lakmé with hairdressers, colorists, and salons across the United States, and making the Lakmé culture something salons want to be a part of,” said DeCola.
“Steve’s diverse industry background and past success with our organization makes a perfect transition into his new position with Lakmé,” said Lakmé USA President Joe Mastalia.
About Lakmé USA
Lakmé USA is where the health and beauty of the hair comes first. Our laboratories in Barcelona, Spain allow Lakmé to utilize the latest technology and the finest natural ingredients sourced from around the world in each product in their complete and comprehensive color system. Lakmé products are PPD free, ammonia free, gluten free, paraben free, and vegan. Lakmé is revolutionizing the haircare industry by providing healthier hair alternatives that leave the hair in in optimal, vibrant condition.