Steve DeCola Joins Lakmé USA as National Sales Manager

by Anne Moratto | December 14, 2018

 Lakmé USA announced that Steve DeCola has joined the Lakmé team as the National Sales Manager. In his new role, he will be working closely with all members of the team to increase the Lakmé footprint and distribution across the United States.

DeCola brings 28 years of experience in the beauty industry to Lakmé USA. He started his career as a hairdresser and salon owner before having various roles as an educator, platform artist, and brand manager. For the last 5 years, he has been the Regional Sales Manager for Goldwell.

“In my new role, I’m looking forward to expanding and sharing Lakmé with hairdressers, colorists, and salons across the United States, and making the Lakmé culture something salons want to be a part of,” said DeCola.

“Steve’s diverse industry background and past success with our organization makes a perfect transition into his new position with Lakmé,” said Lakmé USA President Joe Mastalia.

About Lakmé USA
Lakmé USA is where the health and beauty of the hair comes first. Our laboratories in Barcelona, Spain allow Lakmé to utilize the latest technology and the finest natural ingredients sourced from around the world in each product in their complete and comprehensive color system. Lakmé products are PPD free, ammonia free, gluten free, paraben free, and vegan. Lakmé is revolutionizing the haircare industry by providing healthier hair alternatives that leave the hair in in optimal, vibrant condition. 

Read more about
Photo credit

Atouzo Neihule


New Hybrid Beauty School Launches in Los Angeles

by Anne Moratto

Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.

Fromm introduces salon apparel


Fromm Introduces Apparel Studio

Fromm International

Fromm is proud to introduce Apparel Studio – a full line of salon apparel for stylists and clients including capes, barber/men’s capes, aprons, vest and cover ups that offer the best in style and protection.

HempBeauty’s Just Chill Body Oil


HempBeauty's CBD-Enhanced Just Chill Body Oil


HempBeauty specializes in high-quality, CBD-enhanced beauty and wellness products that deliver natural, therapeutic benefits proven to reduce inflammation, alleviate skin issues, moisturize, and restore balance in the body. This innovative professional beauty company is excited to launch their newest product, Just Chill Body Oil

This salon family also volunteered at the Sykesville Art & Wine Festival on May 5th and were...


Salons Support Victims of Child Abuse

by Anne Moratto

Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

DEADLINE ALERT! Enter Beacon 2020


DEADLINE ALERT! Enter Beacon 2020

by Alison Alhamed

Last call to enter Beacon 2020, a game-changing program designed to inspire upcoming young professionals with an experience that’s fun, uplifting and creative that kickstarts their beauty careers by learning from the best in the industry.

Load More