The $1,000 Color Correction: 9 Hours, 15 Bowls of Lightener and More Than 120 Foils

by Anne Moratto | December 25, 2018

Jamie Dana @jamiedanahairstylist constantly dazzles us with her delivery of hair artistry, business smarts, and career advice. Take this hair color transformation, for instance.  Check out the stats on what was needed to turn this uneven head into platinum perfection. 

This process took:

- over 9 hours total

- 15 bowls of lightener

- 121+ foils

- 3 toners

"And I would have charged over $1000 to do this on a client!" Dana says. "Transformations like this are not quick or easy, so if you are going to do a color correction like this, make sure you CHARGE YOUR WORTH. Not only did this take me time and toooons of product, but it took years of experience and expertise to get her that blonde while still keeping the integrity of her hair."

Your client is living her best summer with this pink hologram creation. It’s by @archieco_​...

How-To: Summer-Loving Pink Hologram

by Staff

Summer-loving hair color look from Archie & Co in Adelaide, Australia. The entire design was created with staino, a range of 10 intense direct dyes (plus Clear) from evo fab pro.

Makeover by Daisy Goord.


Great Formulation For BIG BLONDE Results

by Maggie Mulhern

Daisy Goord was excited when her new client came to her with a color “that wasn’t a million miles from where she wanted to be. YES it was too warm and YES it wasn’t lifted high enough, but there are several easy tweaks to make to hit her bright blonde goal.” Details for the makeover here.

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