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The $1,000 Color Correction: 9 Hours, 15 Bowls of Lightener and More Than 120 Foils

by Anne Moratto | December 25, 2018

Jamie Dana @jamiedanahairstylist constantly dazzles us with her delivery of hair artistry, business smarts, and career advice. Take this hair color transformation, for instance.  Check out the stats on what was needed to turn this uneven head into platinum perfection. 

This process took:

- over 9 hours total

- 15 bowls of lightener

- 121+ foils

- 3 toners

"And I would have charged over $1000 to do this on a client!" Dana says. "Transformations like this are not quick or easy, so if you are going to do a color correction like this, make sure you CHARGE YOUR WORTH. Not only did this take me time and toooons of product, but it took years of experience and expertise to get her that blonde while still keeping the integrity of her hair."

This season’s trend in natural hair color--like this dimensional golden blonde—is to take...

Hair Color How-To: Warm Honey Blonde

by Staff

Make sure your natural-looking highlighting and lowlighting skills and formulations are on point! Learn how to use the new Paul Mitchell the Color XG Permanent Hair Color New Naturals to create a warm honey blonde.

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