The phone? What’s that? These days, your clients prefer to communicate with you online or via text. Which leads to the subject of online booking. If you’re thinking about offering online booking options, and you have questions, here are insights from Rosy Salon Software Founder Jim Bower.
With online booking, clients can schedule appointments whenever they want. Not only does online booking add convenience for the customer, and it also provides better customer service.
Booking online frees up your front desk staff if you own or work in a salon. More bookings made online gives front desk team members time to do other things to help the salon run more efficiently.
Automatic Record Keeping
If a client moves, changes email addresses or gets a new phone number, she’s more likely to update her information when it’s in front of her as she makes an appointment rather than tell a receptionist in person or on the phone. This helps towards keeping your database up-to-date.
Additional Sales Opportunities
Online booking gives you the opportunity to sell memberships and gift cards, and recommend or reserve products for the client's next visit. And all of this can run 24/7, without you having to be open for business. The bonus? This kind of service helps build customer loyalty.
Frequency of Visits
The average amount of time between client visits changes based on how the appointments are booked. For example, if clients call in or pre-book in person, the average time between appointments is five weeks and six days. However, when appointments are booked online, that time drops to four weeks and five days. That's a significant increase of 25 percent. Using this model, you gain two additional appointments per client each year.
Are you sold yet? If so, check out Bower’s musts for online booking software:
Most salon software programs are equipped with online booking options. Start investigating your options and your online booking will be up and running in no time.
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