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Keratin Complex has unveiled their new, elevated packaging to kick off 2019.

The new visual representation underscores the brand’s strength and quality, with a contemporary black and white esthetic that includes specific pops of color or design element to delineate products and categories. This new look and feel also supports the company’s goal of continually elevating the brand and ensuring products are fashion-forward and clearly identifiable to salons, beauty professionals and their clients.

“Keratin Complex has been providing stylists with innovative products that perform at the highest level since it first launched," say Zoe Hyams, Vice President of Marketing and Public Relations for Keratin Complex. "With this new look, we want to showcase and better position the packaging to reflect the quality, performance and strength of our formulas while also visually modernizing and better unifying our offerings. This packaging rebranding, along with several product innovations which will be debuting this year, will drive sales for our salons in 2019 and beyond. We are excited to be sharing the new packaging to our salon community and clients across the globe."

Keratin Complex was founded in 2007 and quickly gained national and international recognition thanks to their revolutionary Natural Keratin Smoothing Treatment. Since its inception, the brand has continued to innovate the market and has introduced their namesake hair care and styling ranges. Most recently, Keratin Complex Color – a complete keratin-enhanced hair color range, was introduced to salons.


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