Affinage Introduces Next Generation Infiniti with DATEM PLUS Technology

Affinage introduces the next generation of Infiniti Permanent Haircolor with DATEM PLUS  technology. Formulated with Shea Butter and Argan Oil for added protection, suppleness and incredible shine, the new nine shades are designed to safely transport long lasting color pigments deep into every strand. With DATEM PLUS technology, oxygen and the color molecule are encapsulated before safely transporting them deep into the hair shaft. The result is a richer, more intense and longer lasting color.

In addition to the improved DATEM PLUS technology, new packaging is part of the line's new makeover. Permanent, regular shades are in a rich blue box, High Left is in a taupe colored box, Intensives are in a magenta box, Gothic is in a grey box and bRed is in a red box. The distinction between colors is designed to make it easier and faster for stylists to jump between categories. 

The nine new Infiniti shades include, Pimento, Juniper Berry, Rich Mink, Light Pearl Beige Brown, Cranberry, Rosebuck, Loganberry, Lightest Fawn and Softest Taupe. For more information, please visit

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This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex

This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex


Celebrity stylist Tracey Cunningham thought she had seen it all, faced with every imaginable color demand, transformation and challenge. As a result, the makers of hundreds of beauty products continuously court her, sending her samples and urging her to try new items, but, she claims, nothing really impressed her much, until she received a sample of OLAPLEX.

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