New SoBoost Color and LightInsider Lightening System from Matrix

by Lauren Quick | April 23, 2015 | Bookmark +

So New

To easily intensify or neutralize haircolor, Matrix introduces SoBoost Color Additives. SoBoost can be added to most Matrix SoColor and Color Sync formulas for personalized, customized color and artistry.


The direct dyes come in blue (neutralizes brass), red (intensifi es reds and red-violets), copper (boosts vibrancy in auburns, warm browns and golden blondes) and yellow (brightens brunettes and softens reds). Can be mixed with clear formulas for pastel tones or applied undiluted to pre-lightened hair for vivid effects. 



Additionally, Matrix has introduced LightInsider Lightening System; the ammonia-free level-lifting system conditions, provides up to six levels of lift and can be used on or off the scalp. 


For more info, visit

For reprint and licensing requests for this article, Click here.

This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex

This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex


Celebrity stylist Tracey Cunningham thought she had seen it all, faced with every imaginable color demand, transformation and challenge. As a result, the makers of hundreds of beauty products continuously court her, sending her samples and urging her to try new items, but, she claims, nothing really impressed her much, until she received a sample of OLAPLEX.

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit’s Privacy Policy and this outlined level of consent.

Load More
a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account