Create Your Account


Affinage Adds Eight New Shades

by Anne Moratto | May 29, 2015 | Bookmark +

Affinage has extended its color selection by adding eight new shades to its Infiniti line of permanent haircolor. Launching in July, the shades are being promoted as a kit (suggested salon cost $54.55) as well as open stock (100 ml tube for the suggested salon cost of $6.50). The Opulence Collection Kit features all eight colors, a 10 volume crème developer, a 20 volume crème developer, one mini shade guide and five brochures.

The eight colors are Cool Arctic Breeze (12.771), Golden Wheat (9.03), Apricot Blush (9.145), Strawberry Blonde (9.026), Autumn Rust (7.51), Cool Ruby (6.61), Velvet Rose (5.727) and Cool Crimson (4.61). Each tube of color contains more than 90 percent naturally-derived ingredients, obtained from sustainable and renewable sources, as well as DATEM PLUS Technology to help safely transport long lasting color pigments deep into every strand.

DATEM PLUS technology encapsulates both oxygen and the color molecule before transporting them into the hair shaft. This helps reduce and control the action of free radicals, reducing cuticle damage.The conditioning emulsion cream base is formulated with Shea Butter and Argan Oil for added protection, suppleness and incredible shine.

For reprint and licensing requests for this article, Click here.

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.

Load More
a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account