Why would you ever want to quit shampoo? Because it’s the best thing you could ever do for your curls, says DevaCurl.
Let’s back up a minute. All your life, the sudsy shampoo you thought was cleaning your hair was actually making your curls harder to deal with. That’s why DevaCurl is asking your clients to make a big change; to forget what they've been doing and shower in a brand new way. It’s gonna feel different—because it is.
Step 1: Throw Out Your Shampoo. Traditional shampoos strip much-needed natural oils from the hair, which can lead to dryness and the dreaded F-word (frizz). That’s why ditching your poo, is the smartest thing to do.
Step 2: Apply it right. Forget about the old way you used to lather, rinse and repeat. Using your hands, work the cleanser vigorously through the hair and massage it evenly over the scalp.
Step 3: Don’t rush it. The No-Poo process is a ritual, not a race. Take your time! Thoroughly saturate your client's hair, massage the product in and detangle with a comb.
Step 4: Tell your clients to rethink their rinsing game. When you rinse No-Poo the right way, buildup is not an issue. As long as you really get in there with your fingers and scrub all over your scalp, you’re good.
Step 5: Condition, condition, condition. No-Poo’s job is to keep your client's scalp clean and healthy, and One Condition is for soft, frizz-free curls. Together, they deliver a blast of moisture that curls love.
Step 6: Dry like a Deva/Master the art of drying. The way you dry your client's hair can make or break their look. Use a micro-fiber towel along with the Deva Dryer and diffuser for gorgeous results.
That’s it! You’ve got it. By the way, that strange tingling feeling your client's are experiencing? It’s called loving their curls. Get used to it …and Never Shampoo Your Curls Again.
For more information, visit www.devacurl.com.