Process: Partners in Color

Process Fall 2015

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Color professionals demand a lot from haircolor suppliers, including a great deal of information and engagement before considering a new one.

In this exclusive section, we invite PROCESS sponsors to give colorists and salons an inside look at some of the topline things they need to know about their brands—what makes them special and what benefits they offer colorists.

These 19 PROCESS sponsors are companies that committed to a year-long program and underwrote the valuable MODERN SALON Media market research on color featured in this edition, as well as ongoing education, content and other resources, all to be highlighted on

Please acknowledge their support by reviewing each of these brand profiles, and taking the step to further research those that pique your interest.



Color Wow

Farouk Systems Inc.




Kenra Professional

Keratin Complex


Malibu C





Schwarzkopf Professional

SureTint Technologies








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This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex

This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex


Celebrity stylist Tracey Cunningham thought she had seen it all, faced with every imaginable color demand, transformation and challenge. As a result, the makers of hundreds of beauty products continuously court her, sending her samples and urging her to try new items, but, she claims, nothing really impressed her much, until she received a sample of OLAPLEX.

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