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The Art of Haircolor Timeline - Rusk's 10th Anniversary of Deepshine

by Alison Alhamed | February 17, 2016 |
2006: The beginning of Deepshine.
2006: The beginning of Deepshine.
2007: New Deepshine demipermanent and permanent colors.
2007: New Deepshine demipermanent and permanent colors.
2011: Launch of new Deepshine Color Shades in Icy Reds, and launch of Demi Steel, Lilac and Silver. Deepshine Moisturizing Oil launches.
2011: Launch of new Deepshine Color Shades in Icy Reds, and launch of Demi Steel, Lilac and Silver. Deepshine Moisturizing Oil launches.
2011 model
2011 model
2010: Introduction of Deepshine Smooth
2010: Introduction of Deepshine Smooth
2012: Introduction of Deepshine Color Hair Care: Hydrate, Repair, Smooth. Rusk also introduces its new three-piece Deep-shine Smooth Keratin Smoothing System.
2012: Introduction of Deepshine Color Hair Care: Hydrate, Repair, Smooth. Rusk also introduces its new three-piece Deep-shine Smooth Keratin Smoothing System.
2012 models
2012 models
2013: Introduction of Deepshine Direct (Red, Yellow, Teal, Purple, Pink, Icy White).
2013: Introduction of Deepshine Direct (Red, Yellow, Teal, Purple, Pink, Icy White).
2013: Rusk also launches Lock-In Treatment and Dry Shampoo.
2013: Rusk also launches Lock-In Treatment and Dry Shampoo.
2014: Four new shades of Deepshine Direct launch (Merlot, Orange, Green, Blue). Modern Iconic collection debuts.
2014: Four new shades of Deepshine Direct launch (Merlot, Orange, Green, Blue). Modern Iconic collection debuts.
2014 model
2014 model
2015: Launch of the new Deepshine Touch Up for in between color services, also, relaunch of Deep-shine’s vibrant, intense purple. The Flashback Collection debuts.
2015: Launch of the new Deepshine Touch Up for in between color services, also, relaunch of Deep-shine’s vibrant, intense purple. The Flashback Collection debuts.
2015 model
2015 model
1/13
 
View all
2006: The beginning of Deepshine.
1/13
 
Slider
2006: The beginning of Deepshine.
2007: New Deepshine demipermanent and permanent colors.
2/13
 
Slider
2007: New Deepshine demipermanent and permanent colors.
2011: Launch of new Deepshine Color Shades in Icy Reds, and launch of Demi Steel, Lilac and Silver. Deepshine Moisturizing Oil launches.
3/13
 
Slider
2011: Launch of new Deepshine Color Shades in Icy Reds, and launch of Demi Steel, Lilac and Silver. Deepshine Moisturizing Oil launches.
2011 model
4/13
 
Slider
2011 model
2010: Introduction of Deepshine Smooth
5/13
 
Slider
2010: Introduction of Deepshine Smooth
2012: Introduction of Deepshine Color Hair Care: Hydrate, Repair, Smooth. Rusk also introduces its new three-piece Deep-shine Smooth Keratin Smoothing System.
6/13
 
Slider
2012: Introduction of Deepshine Color Hair Care: Hydrate, Repair, Smooth. Rusk also introduces its new three-piece Deep-shine Smooth Keratin Smoothing System.
2012 models
7/13
 
Slider
2012 models
2013: Introduction of Deepshine Direct (Red, Yellow, Teal, Purple, Pink, Icy White).
8/13
 
Slider
2013: Introduction of Deepshine Direct (Red, Yellow, Teal, Purple, Pink, Icy White).
2013: Rusk also launches Lock-In Treatment and Dry Shampoo.
9/13
 
Slider
2013: Rusk also launches Lock-In Treatment and Dry Shampoo.
2014: Four new shades of Deepshine Direct launch (Merlot, Orange, Green, Blue). Modern Iconic collection debuts.
10/13
 
Slider
2014: Four new shades of Deepshine Direct launch (Merlot, Orange, Green, Blue). Modern Iconic collection debuts.
2014 model
11/13
 
Slider
2014 model
2015: Launch of the new Deepshine Touch Up for in between color services, also, relaunch of Deep-shine’s vibrant, intense purple. The Flashback Collection debuts.
12/13
 
Slider
2015: Launch of the new Deepshine Touch Up for in between color services, also, relaunch of Deep-shine’s vibrant, intense purple. The Flashback Collection debuts.
2015 model
13/13
 
Slider
2015 model

In 2006, Rusk introduced its Deepshine Color to the market. This year, the brand is celebrating its 10th anniversary of the 100-percent gray coverage color line that was designed to deliver a premium color service at an accessible price.

“We were taking the heritage of Rusk and broadening it to offer a true and complete portfolio,” says Alan Stockman, VP and general manager of Conair Pro. “We had brought so much to style, cleanse, treat and condition, but if you are truly going to serve salon profession-als, you need to be in the color space.”

To help Rusk celebrate, we take a look back at the past decade of the Deepshine umbrella’s launches, model shots and photoshoots.

“We were looking for the world’s most extraordinary haircolor, offering amazing color, clarity, condition, shine, excellent gray coverage and accuracy in level and formulation,” Stockman says. “I look forward to the next 10 years to make the first 10—which were really successful—look like just the beginning.”

[[photogallery:35133]]

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