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V76 by Vaughn Gives Its Product Line a New Look

by Elizabeth Jakaitis | February 23, 2016 |
V76 Well Groomed category of shampoos and sprays
V76 Well Groomed category of shampoos and sprays
V76 Boldly Barbered category of shaving and barbering tools
V76 Boldly Barbered category of shaving and barbering tools
V76 Face Forward category of lotions and aftershaves
V76 Face Forward category of lotions and aftershaves
V76 creams and gels
V76 creams and gels
V76 energizing products
V76 energizing products
V76 haircare products
V76 haircare products
V76 styling products
V76 styling products
V76 waxes and pastes
V76 waxes and pastes
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V76 Well Groomed category of shampoos and sprays
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V76 Boldly Barbered category of shaving and barbering tools
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V76 Face Forward category of lotions and aftershaves
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V76 by Vaughn has relaunched their product line and given it a new look. While the formulas have remained unchanged, the packaging will present a more streamlined and simplistic message for today’s man. The original collection, which launched with its “legacy packaging” in 2014, featured grooming products curated by highly sought-after men’s groomer Vaughn Acord in collaboration with Luxury Brand Partners.

“We’re breaking the relaunch into four categories—Boldly Barbered (shaving and barbering), Well Groomed (shampoos and sprays), Face Forward (lotions and aftershaves) and Well Gifted (accessories and travel kits)—because the word grooming is a very big word and I’ve always been about that,” Acord says. “It’s reminiscent of what I do on set, backstage and in the chair. I look at a guy completely. I don’t just address his hair only or beard only.”

For more information, visit v76.com

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