V76 by Vaughn has relaunched their product line and given it a new look. While the formulas have remained unchanged, the packaging will present a more streamlined and simplistic message for today’s man. The original collection, which launched with its “legacy packaging” in 2014, featured grooming products curated by highly sought-after men’s groomer Vaughn Acord in collaboration with Luxury Brand Partners.
“We’re breaking the relaunch into four categories—Boldly Barbered (shaving and barbering), Well Groomed (shampoos and sprays), Face Forward (lotions and aftershaves) and Well Gifted (accessories and travel kits)—because the word grooming is a very big word and I’ve always been about that,” Acord says. “It’s reminiscent of what I do on set, backstage and in the chair. I look at a guy completely. I don’t just address his hair only or beard only.”
For more information, visit v76.com.