Fekkai Apple Cider Shampoo is an invigorating, clarifying shampoo that removes residue from overworked hair. Its soft, gelée-like texture has the fragrance of sparkling apple, pear and spice. This purifying cleanse clarifies and removes buildup, leaving hair beautifully clean.
Inspired by a family beauty secret, Fekkai’s Apple Cider Shampoo invites the weekly ritual of renewing hair to its cleanest, purest state. Growing up in Provence in France, Frédéric Fekkai watched his grandmother regularly rinse her hair with apple cider vinegar which provided an amazing shine benefit. Over time, Fekkai discovered that the vinegar was responsible for removing dirt and build-up from the hair, allowing its healthiest appearance to shine through. Fekkai worked to modernize this simple recipe giving this shampoo a silicone-free formula and scenting it with the spicy, succulent fragrance of fresh-picked apple and pear.
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