Pureology announces the launch of new Superfood Vitality Treatments available in either the Hydrate or Strength Cure formulas. Packed with rich essential natural nutrients to nourish and fortify hair, these two silicone-free, sulfate-free masques are formulated with Pureology’s signature AntiFadeComplex to protect color-treated hair. The 100%-vegan formulas offer deep conditioning to prevent dry, damaged and weakened hair, and a loss of color vibrancy. The treatments contain coconut oil and avocado oil for ultimate hydration to moisturize and soften dry hair, and leave strands more manageable.
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