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Aveda Updates its Invati Experience

by MS Staff | January 8, 2018 | Aveda | Shampoos and ConditionersFinishing Products

Aveda has updated its Invati Solutions for Thinning Hair by creating new Invati Advanced Solutions for Thinning Hair, available this month.

“Providing a 98% naturally-derived solution for thinning hair, which is such an emotional experience, really resonated with consumers,” says Justina Mejia-Montane, vice president, global product development. “Because of the passionate response to Invati our interest in providing newer and better solutions is never-ending.”

Recent feedback from consumers stated that the shampoo needed more lather, the conditioner wasn’t rich enough and that a once-daily application of the Scalp Revitalizer would be ideal.

“So, we added ingredients that have turned the shampoo into an amazing in-shower experience; added more nourishing ingredients to the conditioner, and packed all the benefits—and more—of the original revitalizer into a formula that only needs to be applied once a day,” says Mejia-Montane.

Invati Advanced reduces hair loss due to breakage from brushing by 53% after 12 weeks. The new formula is now 98% naturally derived, plus the addition of organic amla to the entire system yields instant thickening. Invati Advanced is now also color-safe.

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R+Co Dreamhouse Creates Fresh-from-the-Beach Waves

Style

R+Co Dreamhouse Creates Fresh-from-the-Beach Waves

R+Co

The perfect recipe for summer hair? Effortless texture with a fresh-from-the-beach vibe. The secret sauce for just that is Dreamhouse from R+Co in collaboration with celebrity stylist Ashley Stricher. The multitasking mist moisturizes, protects hair from the elements, helps enhance color, and accentuates natural waves.

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