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ABBA to Unveil New Packaging and Formulas in the Spring for its 30th Anniversary

by MODERN Staff | February 14, 2018 | Abba | Shampoos and ConditionersFinishing Products

To celebrate its 30th anniversary, ABBA will unveil new packaging and formulas in early spring. Each product now features subtle hues nodding to nature’s beauty, and treatment categories are now more easily recognizable via iconic botanical imagery and a color coded system.

The new bottles showcase the company’s commitment to sustainable environmental practices in every facet of ABBA’s process, including the boosting of existing ingredients into newly available pure botanicals based on current scientific research and development. Visit pureabba.com.

Ecru Texture Dry Texture Spray

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Ecru Dry Texture Spray

Ecru New York

Holiday parties and statement hairstyles are around the corner! For added volume, ECRU New York Dry Texture Spray delivers a weightless, ultra-dry formula creating invisible texture and volume.

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