As Moroccanoil celebrates its 10th anniversary, it has announced its newest collection: the Color Complete Collection.
The new collection incorporates two proprietary technologies, ArganID and COLORLINK. Protecting hair integrity for maximum color protection and retention, the regimen first begins at the salon with Moroccanoil ChromaTech PRIME and Moroccanoil ChromaTech POST, which work together in perfect synergy for maximum color intake and retention.
The regimen continues with Moroccanoil Color Continue Shampoo and Conditioner and Moroccanoil Protect & Prevent Spray to sustain and protect color. Moroccanoil Color Continue Shampoo and Conditioner work to continuously repair and restore the hair following color services, and Moroccanoil Protect & Prevent Spray acts as a leave-in conditioner and color shield that helps to neutralize free radicals generated by pollution and environmental stressors while absorbing damaging UV rays to fight against color fade and brassiness.
The brand will also enlist Moroccanoil Color Collective, a group of five digital ambassadors with varying hair colors and textures that will share their journey using the Moroccanoil Color Complete Collection. The collective consists of inspiring women from the worlds of fashion, beauty and lifestyle including Blair Eadie of Atlantic Pacific, Jessica Wang of Not Jess Fashion, Lisette Bagley of Luhhsetty and Zanita Whittington of ZanitaZanita.
The Moroccanoil Color Complete collection is now available for presale on Moroccanoil.com and will be available for purchase on May 1, 2018 at select national retailers and salons as well as on Moroccanoil.com.