Clean, streamlined packaging and smart color-coding that readily identifies each product’s benefit family and function are the hallmarks of Biolage styling for 2018.
The brand has announced three new styling products to match three current trends: touchable (reshapeable) blowouts, polished air-dry looks and clean texture. The products will be available starting June 2018 and include:
- BlowDry Glotion. This long-wear heat primer protects hair up to 450 degrees. It’s a conditioning cream that adds shine without weight and prevents frizz. Tools glide through the hair to speed up each blow-dry. Finished styles can be shaped and reshaped with ease.
- AirDry Glotion. Skip the heat, not the style! This unique, multibenefit spray speeds up air-dry time, boosts shine, detangles and fights frizz.
- Texture SAP. Separate, amplify and polish with this buildable definition gel. Get texture with a clean, flexible finish, lightweight feel, and zero stickiness. This medium-hold gel will not dry out the hair or leave waxy or crunchy buildup.