Combat Summer's Frizz-Inducing Humidity with Amika's Velveteen Dream Smoothing Balm

by MS Staff | July 12, 2018 | Amika | Finishing Products

Summer means fun in the sun, but it can also mean the perfect hair you created for your clients becomes instantly frizzy from humidity the moment they leave the salon. Amika's new Velveteen Dream Smoothing Balm aims to give your clients the hair of their dreams even when the summer heat has other plans.

The lightweight, heat-activated balm is powered by an advanced, time-released encapsulation technology that is designed to protect against frizz-inducing humidity for more than 24 hours. Phenyl trimethicone, a lightweight silicone, and Sea Buckthorn Berry extract are hydrolyzed into molecules and encapsulated within submicron spheres that are then encased in a conditioning polymer shell. The shell forms an invisible and weightless barrier onto the hair, and the submicron spheres are stabilized before releasing the ingredients in a controlled and time-released manner for continuous style-extending benefits. 

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R+Co Dreamhouse Creates Fresh-from-the-Beach Waves


R+Co Dreamhouse Creates Fresh-from-the-Beach Waves


The perfect recipe for summer hair? Effortless texture with a fresh-from-the-beach vibe. The secret sauce for just that is Dreamhouse from R+Co in collaboration with celebrity stylist Ashley Stricher. The multitasking mist moisturizes, protects hair from the elements, helps enhance color, and accentuates natural waves.

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