Keune Haircosmetics North America Launches New So Pure Luminous Pearl Collection and Three New So Pure Cover Plus Shades

The world of hair color is your oyster, and thanks to Keune Haircosmetics North America, colorists can offer their clients a broad range of results with the new Keune So Pure Luminous Pearl Collection and three new So Pure Cover Plus shades.

Inspired by jewels, the inside of seashells and mermaid treasures, the collection features three iridescent, soft blonde fashion shades: very Light Pearl Blonde, Very LIiht Pearl Mahogany Blonde and Light Pearl Golden Blonde. The new So Pure Cover Plus Shades—Light Blonde, Dark Blonde and Medium Brown—contain extra pigments to penetrate deep into each for extra gray coverage without additional mixing. The products in both collections are ammonia-free with a natural jasmine and sandalwood fragrance.  Visit keune.com/na.