Keep blondes bombshell bright while helping maintain softness, hydration and shine with SEVEN Haircare’s Rinzu Helio Shampoo and Conditioner. The bleaching process, paired with overwashing, environmental pollution, UV rays and aggressors such as SLS and parabens, can leave lightened hair looking brassy and fried.
Named after a silk damask, Rinzu was the preferred fabric for kimonos in Japan’s Edo era. The products’ violet pigments tone down warm yellows while also protecting color from heat and other elements. White and green tea extracts in the shampoo are designed to strengthen hair follicles while cleansing fragile tresses. In the conditioner, Pro Vitamin B5 infuses hair’s cortex with moisture, and healing organic argan, chia and jojoba oils deeply and naturally condition. The shampoo and conditioner will launch on September 12 at 7haircare.com.