It's no secret that Unwash has caught the attention of professionals with their products that challenge conventional wisdom and the cycle of shampoo, condition and repeat. But what the brand did do secretly was launch eight new treatment and cleansing products to add to their core launch collection.
There are targeted hair-type dry cleansers that add volume to fine hair or care for curls and treatment products to sleep in overnight.
Each product is designed to challenge the traditional approach to cleansing hair by working with the body’s natural oil production and bacteria to gently remove dirt and oil build up. It started with the first four products and continues with this next round.
The end goal is to create hair that is softer, shinier, healthier hair on the day to day, or that second-day hair all the days.
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