Luxury Brand Partners (LBP), a leading innovator in beauty, announced the sale of Becca Cosmetics to The Estée Lauder Companies Inc. LBP has been the majority owner of BECCA Cosmetics since 2012.

Established in 2008 with the formation of Oribe Hair Care, LBP is currently parent company to several additional beauty brands including, R+Co, V76 by Vaughn, Smith & Cult, IGK and Pulp Riot. LBP’s management team has a long history of building and overseeing iconic brands and leverages its knowledge of the beauty industry to create lines that meet the needs of the end consumer. LBP is proud of how BECCA Cosmetics has grown its offerings and developed into a cosmetic powerhouse, particularly in the complexion category.

“We have always believed in the broad appeal of BECCA Cosmetics, and this acquisition will help the brand continue to thrive,” said Tevya Finger, President of Luxury Brand Partners. “I have so much respect for The Estée Lauder Companies—this is the perfect company to take BECCA to the next level, especially on a global scale.”

"I am profoundly proud of the BECCA team and very sad to see it leave our portfolio,” said Aselle Tasmagambetova, Director and Investor of Luxury Brand Partners. “At the same time, it's a major moment for Luxury Brand Partners as we continue our business of building world-class brands."

“It is with mixed feelings that the BECCA brand is leaving our portfolio. I am extremely proud of Bob DeBaker, Jim MacPherson and the entire BECCA team for the great job they have done with the brand and I look forward to watching them and The Estée Lauder Companies take it to the next level,” said Moss Kadey, Chairman of Luxury Brand Partners.

About Luxury Brand Partners: Luxury Brand Partners develops and nurtures prestige artist-driven beauty brands, with a focus on innovation and a passion for the creative mind. With offices in Miami and New York City, our portfolio of companies offers high-performance products and top-of-the-line education informed by both an artistic and a business perspective. For more information, visit   

Luxury Brand Partners includes:

Oribe Hair Care

These are the products of the hair obsessed. Luxurious hair care products and treatments that combine traditional principles with leading-edge innovations.


The culture of hairdressing. A cutting-edge product line using hairdresser driven formulas that embody experimentation, design, artistry, passion and curiosity.

 V76 by Vaughn

For the well-groomed man. A sophisticated product line offering must-have classics for the modern man and celebrating the tradition of men’s grooming.

Smith & Cult

Diary of a beauty junkie. A high-performance nail and lip lacquer line featuring vibrant colors and innovative formulas.


Rock your look of the moment, in every moment. A product line that represents hairstyling for the modern generation.

Pulp Riot

Pulp Riot, a hair color company that empowers stylists to think of themselves as artists while providing them with superior paint to create their masterpieces. 


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Originally posted on Salon Today