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‘Sleigh’ Your Holiday Marketing

by ST Staff | November 13, 2017

For more info like this, visit Millennium S.I.'s blog.

The holiday season is right around the corner! For many salons and spas, the end of the year is one of the busiest times. Throughout the hustle and bustle, some things may fall to the wayside, including marketing initiatives. Luckily Millennium S.I. has you covered with a pre-made holiday marketing calendar to help you increase your sales for the rest of 2017.

Why Holiday Marketing is Important

Holiday sales are expected to grow up to 4% since last year, and your business can see revenue growth too. The holidays present the perfect opportunity to expand your customer base because everyone is looking to spend extra money on loved ones, as well as themselves.

Here’s the most recent data from the National Retail Federation’s Holiday Planning Playbook:

  • 55% of consumers will start researching holiday gifts, and 33% of consumers start purchasing holiday gifts before November.
  • 47% of Millennials and 31% of Gen X find gift inspiration on Facebook.
  • 50% of holiday shoppers are influenced to purchase because of a limited-time offer.
  • 47% of Millennials and 31% of Gen X find gift inspiration on Facebook.

As the data shows, now’s the time to start marketing your holiday promotions as your customers are already researching and making purchases. Don’t forget that limited-time offers and seasonal flavors make your products and services more enticing.

2017 Salon and Spa Holiday Marketing Calendar

The most successful marketing campaigns are executed 4-6 weeks in advance, so it’s time to get moving. We know the holidays are hectic, so we’ve created a salon and spa holiday marketing calendar to help you ‘sleigh’ your sales this season.

We’ve mapped out October – December with important days you can use in your marketing campaigns, useful tips, as well as a 3-month action plan to help you boost your end-of-year revenue. You can download it here.

Originally posted on Salon Today

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