Close

News

Joico Uses Virtual Reality to Enter the World of Healthy Hair

by Anne Moratto | March 15, 2019
 JOICO
JOICO

 Many people have never experienced Virtual Reality or VR, even in its simplest forms, but as VR proliferates the market place, more and more brands from varying industries will start to experiment with new ways of engaging audiences. Joico is among the first in the pro-hair space to do this because they believe VR is the new way to bring a “gotta-see-it-to-believe-it” product experience to life. 

In late 2018, Joico embarked on a series of “roadshows” announcing a new product that would be launched in March 2019: DEFY DAMAGE. This new line of a 2-step professional in-salon bond-protecting and color-protecting treatments, and an at-home care range had to be seen and felt to be believed.

Through its various “roadshows” across the U.S. to its distributor partners, many have already experienced the wonderful world of damage protection and healthy hair through this Defy Damage VR experience.

International Data Corporation (IDC) announced on December 6, 2018 that “[w]orldwide spending on augmented and virtual reality is forecast to be nearly $20.4 billion in 2019, an increase of 68.8%...” over their expected spend for 2018. And it’s not stopping there. They expect worldwide expansion for a decade or longer. Apart from the obvious leaders such as gaming and training, IDC says one of the commercial industries to establish a firm usage will be in retail showcasing. Here’s where Joico, a professional haircare brand, known for innovation in product formulations, took a cue from the gaming and training worlds and made “experiential” more than just a buzz phrase.

Learn more at www.joico.com

This salon family also volunteered at the Sykesville Art & Wine Festival on May 5th and were...

News

Salons Support Victims of Child Abuse

by Anne Moratto

Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.

DEADLINE ALERT! Enter Beacon 2020

News

DEADLINE ALERT! Enter Beacon 2020

by Alison Alhamed

Last call to enter Beacon 2020, a game-changing program designed to inspire upcoming young professionals with an experience that’s fun, uplifting and creative that kickstarts their beauty careers by learning from the best in the industry.

Rusk Puremix

News

Rusk Puremix

Rusk

The Rusk Puremix range of customized hair care is available in three regimens: Native Fig for normal hair, Wild Honey for dry hair and Activated Charcoal for all hair types.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Load More