Topline revenues for all salon industry services (hair, skin, nails) plus salon retail grew only 1.8% to $64.3 billion, according to the new 2018 Professional Salon Industry Haircare Study from Professional Consultants & Resources, the leading salon industry consultants and comprehensive data source. Around 257,000 salons and barbershops in the United States used or sold professional hair-care products. Salon count declined minimally, as the closure of traditional, commission-based salons slowed and large salon suites opened. The study features detailed illustrative graphs and charts, making all data user-friendly.
“The state of our salon industry is still weak and in a very low-growth mode, due to a complex multiplicity of factors,” says Cyrus Bulsara, president, Professional Consultants & Resources.The “SalonSuitesTsunami” has driven salon retail to Amazon and other e-commerce platforms, ULTA and mass-retail diversion. Growth of hair color—still the anchor service—has slowed to 3%, due to lower salon visit frequencies and women who are concerned about chemical services or prefer the natural gray-, silver- or white-hair look. Women opted for inexpensive cuts at family-economy chains andstyled their hair at home. Price-conscious male clients had their hair cut at Sport Clips, Great Clips, Supercuts and barbershops. Family-economy salons continued to grow robustly.Sales of shampoos, conditioners, hair sprays, hair-styling products and specialty products all increased, but at much lower rates and in salons, occurred primarily after hair-color services. Major M&A activity and line integration at Coty and Henkel still created down-stocking and distribution realignments. The U.S. economy trended up strongly at 3% gross domestic product, with future growth projected to continue. In the salon industry, innovative hair color, high-performance hair care, new specialty products, men’s lines and large salon suites will all drive future growth.”
Hair coloring remains a vital anchor service at U.S. salons, attracting clients for all other services like cuts, styles, perms and straighteners. Hair-coloring services grew 3%, primarily due to an aging population, demanding gray-coverage and young adults’ needs for fashion color like blonding, highlights, baby-lights, balayage, sombrés and shadow roots. The growth of vibrants, vivids and pastels slowed, as did the growth of keratin straightening and smoothing services. Cutting and styling grew only 1.8%, as client visit frequencies continued decreasing, and more cuts were performed at lower-priced family-economy chains and rentals. Blow-Dry Bars grew robustly at 25% in both revenues and locations. New Color Touch-Up Bars emerged.
Major salon industry dynamics and highlights emerging from this study include:
NEW study sections detail cut, color and style trends; data analysis of barbershops and men’s services/products; ingredient issues; leading manufacturers’ reps; plus sales data for AG Hair, Aloxxi, Alterna, Bio Ionic, Brazilian Blowout, Cadiveau, Peter Coppolla, Phyto, Davines, IT&LY, Framesi, GK Hair, Kenra Professional, Keratin Complex, Keune, Marcia Teixeira, Scruples and other brands. For purchasing info/questions, contact Cyrus Bulsara at cyrus.bulsara@ProConsultants.us or visit ProConsultants.us