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See How to Create an Infinity Braid

by Maggie Mulhern | April 17, 2019
The infinite braid by Brendnetta Ashley
The infinite braid by Brendnetta Ashley

The amazing hairdressers behind the collections for The Salon By Instyle at JCP met recently in NYC to create their latest looks to be introduced later this year. Although we can't show any of those shapes or colors just yet, we did get a chance to meet with some of the artists creating the finishes. Here, Brendnetta Ashley, gives us a short and detailed tutorial on one of her favorites, the infinite braid.

Shawn Wiley and his barber Johnny Marciano celebrate his new hair growth.

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A Tale of Three Hair Loss Clients

by Staff

When clients notice they are losing their hair, they'll frequently turn to their stylists for advice. Here three stylists and their clients share their experiences with a new scalp serum.

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In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

How to Add Pops of Color Using Extensions

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How to Add Pops of Color Using Extensions

by Mary Kaleta

Popping in a few extensions is a great way to build your ticket while providing a valuable service that is different than what your guest is used to. In this video tutorial, Ulta Beauty Design Team member Justin Toves-Vincilione demos how to create a stormy-striped look using products from Ulta, Matrix and T3.

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