The freedom of expression, especially when it comes to beauty, is something to celebrate. Alfaparf Milano deems social media as the ultimate tool for women all over the world to celebrate their inner and outer light.
“Everyone expresses themselves in their own way, and how we define beauty is broader than ever before,” the brand says.
Inspired by global beauty, Alfaparf Milano incorporated the latest trends that emulate that philosophy in its 2019 collection, People.
Each style and color formula radiates the spirit of being a woman: Metallic Rose Coral for her strength and femininity; Ultra Violet for her big dreams and what the future holds; Metallic Ruby Brown for her natural beauty and all that enhances it; and blonde for her timelessness.
With the collection comes the introduction of products to help create the looks. Added hues to color lines have been introduced, including eight new color shades, five new Color Wear toner shades and three new Evolution of the Color permanent color hues. The newest addition to the Pigments line is Ultra Violet.22, which is ideal for ensuring the quality of violets and enriching dark, very dark, natural and cosmetic shades with violet tones.
The Style Stories collection now includes Vintage Powder and Spray Wax stylers. Vintage Powder, a texturizing powder gives extreme volume even to fine hair, for an artfully tousled look with a matte finish. Spray Wax separates and enhances hair, and is also ideal for tousled looks with a glossy finish.