Inspired by classic and clean looks with an added nod to the influential men in their lives, Eufora Men’s team aims to honor everyday heroes with the launch of their summer “Super HERO” campaign. The upcoming editorial campaign will be accompanied by two new grooming product kits dropping this season.
Dana Caschetta and Julie Cross are the masterminds behind the collection and believe the grooming kits are perfect for the “heroes” in our lives. The kits provide attainable and versatile grooming tools for men so that they can carry their salon styled cuts into everyday life.
“The results are looks that are clean and polished, yet workable and attainable for your average guy whether it’s your dad, husband, son or anyone else,” Caschetta says.
Cross adds, “Guys are more open than ever to trying new things. Styles have movement, texture, and versatility with crisp clean detail – looks not just for the barber or hairstylist to create, but for your clients to recreate at home.”
Eufora is in the business of serving stylist and salons while extending that commitment to consumers by delivering products that uphold integrity and caring. The brand aims to empower men to feel their best and believes that these kits can perform beyond the call of duty because not all men wear capes or have superpowers, but they do deserve the best grooming products.
- Cleanse & Style Gift Set: This kit features HERO favorites including Complete Shampoo, Grooming Cream, Classic Shave and a special bamboo comb, all in a graphic gift box. (MSRP: $44.50)
- HERO Starter Kit: Designed to help stave off hair loss, and promote healthy hair growth, this kit includes trial sizes of Complete Shampoo, Revitalizing Treatment, Scalp Rescue and Molding Paste. (MSRP: $30.00)
Both Super HERO gift sets are available beginning this June in Eufora salons and online at eufora.net.