The Beachwaver Co. is looking to make waves with their brand-new styling line featuring cleansers, conditioners, and styling products. With the launch of the Dream Big Make Waves campaign centered on the tell-all stories of strong, empowered and goal driven women – the Make Waves hair collection is an exciting extension of the campaign to further strengthen the message and give women the tools to feel more confident and beautiful every day.
As a female-founded company, by sisters, Sarah Potempa, Emily Potempa, and Erin Potempa-Wall, The Beachwaver Co. is proud to share a message that inspires people and provides the tools to help them look and feel their best.
The products are formulated with patented glucose derived formulas with active properties called Hlx, a Hydro + Ionic Alpha Bond Multiplier resulting in revolutionary products created to rebuild internal hair structure and restore hair so that it looks its best.
The brand also developed custom fragrances for each collection to invoke a meaningful aroma experience. As a celebrity stylist, Sarah Potempa says that many clients are concerned with the aromas exuded by the products she uses. This inspired the Beachwaver team to really take into consideration the importance of aromatherapy and provide each individual line with its own signature scent to transport users to a relaxing and calming state.
The Make Waves Collection extends its focus to ensuring that the products are high quality, sustainable, cruelty-free, and vegan. Products are made from recyclable bottles, with sustainable sugar cane resin whenever possible and are free of negative energy and toxins, including Parabens, Formaldehyde, Sulfates, Mineral Oil, Benzophenone, Petrolatum, and Phthalates.
The Beachwaver team took this product as an opportunity to not only create a product for users to enjoy but also want to use their platform to educate consumers about the importance of creating products that are sustainable and good for the environment.
With the Make Waves collection, they have thought about every aspect of the products and are proud of not only what they included, but what was left out.
The Beachwaver Co. Collection will be available as of June 5, 2019 on Beachwaver.com and will consist of three lines, including:
Make Waves – Perfect for on-the-go, this collection is all about enhancing natural waves. Create texture, braids and waves with innovative formulas that strengthen while you style
PLUS: Introducing B. Bungalow by Beachwaver Co. – The B.Bungalow Fragrance Collection is driven by the elegance found in nature, immersed in ethereal luxury and ethically sourced. By cultivating this delicate fragrance synonymous with oceanside relaxation and extending it throughout the Make Waves hair care line, the aroma experience stays with you all day.