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This Hair Color is Too Cool for School

by Jamie Newman | June 6, 2019
When combined with Goldwell’s color brands, @Pure Pigments is designed to generate results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have twice as much resistance to color fading.
When combined with Goldwell’s color brands, @Pure Pigments is designed to generate results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have twice as much resistance to color fading.

What would you do for magical purple hair as a grade schooler? Tyler Plemmons used Goldwell @PurePigments color additive for a holographic purple look on the cutest client to grant her birthday wish of a fun hair color for school. 

When combined with Goldwell’s color brands, @Pure Pigments is designed to generate results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have twice as much resistance to color fading.

To achieve the hair color on this birthday girl, Plemmons teased pieces of hair around her face where he knew the purple would pop, along with some pieces in the back. To lighten, he used Goldwell Silk Lift with 20 volume in foils for about 30 minutes. For the formula, he used Goldwell Elumen PK@All and four drops of Goldwell @Pure Pigments Violet for a holographic finish. 

"She is such a beautiful little girl, inside and out!" Plemmons said. 

How-To: Creamy Blonde And Icy Blonde

How-To: Creamy Blonde And Icy Blonde

by Staff

A luxurious creamy blonde and a sparkling, icy blonde are the ideals in the world of blonde tones, and it sometimes takes years of trial and error to get them right. Now a new range of Redken toners have paved the way to blonde results that are better than ever.

This Silver Stunner was Created Using a Toning Shampoo

Color

This Silver Stunner was Created Using a Toning Shampoo

by Mary Kaleta

Gone are the days where silver hair is something to hide; now, it's not only embraced, but it's also requested! Clients of all ages are seeing the benefits of shiny, healthy hair with a silver hue, and artists such as Leigha Lane turn to Milk_Shake to make their clients' dreams a reality.

Your client is living her best summer with this pink hologram creation. It’s by @archieco_​...

How-To: Summer-Loving Pink Hologram

by Staff

Summer-loving hair color look from Archie & Co in Adelaide, Australia. The entire design was created with staino, a range of 10 intense direct dyes (plus Clear) from evo fab pro.

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Makeover by Daisy Goord.

Color

Great Formulation For BIG BLONDE Results

by Maggie Mulhern

Daisy Goord was excited when her new client came to her with a color “that wasn’t a million miles from where she wanted to be. YES it was too warm and YES it wasn’t lifted high enough, but there are several easy tweaks to make to hit her bright blonde goal.” Details for the makeover here.

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