Oribe Hair Care is now available in Sassoon Salons nationwide, and the teams came together to throw two cocktail parties—the first in the New York City Sassoon Salon on May 21 and the second in the Beverly Hills Sassoon Salon on May 30—to kick off the partnership. Both events saw about 150 editors, influencers and salon VIPs. Oribe Co-founder and President Daniel Kaner and Sassoon Director of North American Operations Debbie Webster hosted the parties and made a toast at each. They spoke about their admiration for each other and their excitement over the new collaboration. Dry styling by Sassoon stylists using Oribe products was offered throughout the event as attendees ate, drank and enjoyed the evening, celebrating the new partnership between the two legendary brands.
Kaner and Webster chat about the partnership in this short video: