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Embracing All Elements of Texture: On Location with Ulta Beauty

by Alison Alhamed | June 27, 2019
Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones
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Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones
<p>This traditional twist-out set stretched the length of the tighter texture as it dried, so that when a pick was used to open it up, the length and texture were brought to the next level. Twist out using L’anza Healing Oil and Lustrous Finishing Spray for the bold beautiful shape.<br />Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones</p>
<p> </p>
2/4

Show All

This traditional twist-out set stretched the length of the tighter texture as it dried, so that when a pick was used to open it up, the length and texture were brought to the next level. Twist out using L’anza Healing Oil and Lustrous Finishing Spray for the bold beautiful shape.
Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones

 

<p>Sections were gently rope-curled on lengths working from the nape to the top. Matrix Style Link Texture Builder was key to opening and expanding the rope curls. Don’t disrupt the curls as they’re built. Use fingers to separate and stretch each curl one at a time for volume and intricate detail.</p>
Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones
3/4

Show All

Sections were gently rope-curled on lengths working from the nape to the top. Matrix Style Link Texture Builder was key to opening and expanding the rope curls. Don’t disrupt the curls as they’re built. Use fingers to separate and stretch each curl one at a time for volume and intricate detail.

Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones
<p>A classic French twist style, brought to a beachy relaxed feel by gently pulling apart sections and securing with Biolage Complete Control spray.</p>
<p>Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones</p>
4/4

Show All

A classic French twist style, brought to a beachy relaxed feel by gently pulling apart sections and securing with Biolage Complete Control spray.

Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones

Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones
1/4
Slider
Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones
<p>This traditional twist-out set stretched the length of the tighter texture as it dried, so that when a pick was used to open it up, the length and texture were brought to the next level. Twist out using L’anza Healing Oil and Lustrous Finishing Spray for the bold beautiful shape.<br />Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones</p>
<p> </p>
2/4
Slider

This traditional twist-out set stretched the length of the tighter texture as it dried, so that when a pick was used to open it up, the length and texture were brought to the next level. Twist out using L’anza Healing Oil and Lustrous Finishing Spray for the bold beautiful shape.
Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones

 

<p>Sections were gently rope-curled on lengths working from the nape to the top. Matrix Style Link Texture Builder was key to opening and expanding the rope curls. Don’t disrupt the curls as they’re built. Use fingers to separate and stretch each curl one at a time for volume and intricate detail.</p>
Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones
3/4
Slider

Sections were gently rope-curled on lengths working from the nape to the top. Matrix Style Link Texture Builder was key to opening and expanding the rope curls. Don’t disrupt the curls as they’re built. Use fingers to separate and stretch each curl one at a time for volume and intricate detail.

Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones
<p>A classic French twist style, brought to a beachy relaxed feel by gently pulling apart sections and securing with Biolage Complete Control spray.</p>
<p>Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones</p>
4/4
Slider

A classic French twist style, brought to a beachy relaxed feel by gently pulling apart sections and securing with Biolage Complete Control spray.

Hair: Nick Stenson and Ammon Carver for Ulta Beauty; photographer: Richard Monsieurs; makeup: Deney Adam; fashion styling: Carlton Jones

 Using all of the elements of California’s Malibu lifestyle, vibe and the feelings it evokes, Ulta Beauty’s Nick Stenson and Ammon Carver collaborate on a passion project that pays homage to their “aspirational but attainable” mantra.

“At Ulta Beauty, we always try to shoot our model imagery in an environment rather than a studio,” says Carver, chief artistic director for Ulta Beauty. “That way it speaks to a real woman, in a real place, living a real life—versus a seamless white backdrop. We want stylists to be able to see a bit of themselves in that woman.”

Stenson and Carver scouted a beach house in Malibu, California, to serve as the backdrop for this on-location shoot that Stenson, VP of salon services and trend, calls “ethereal, light and sexy.”

“When you shoot in a studio, you have a lot more control than when you do things on location,” says Stenson, who has been recognized in major industry competitions and executed countless collections, including the Team of the Year shoot for NAHA 2019. “This shoot was a personal challenge to see how we could do something that will push us to that next level.”

Stenson and Carver planned for a blue-sky California day, but the weather didn’t cooperate.

“We adapted on the spot and evolved to a totally different energy,” Stenson says. “We worked with a gray sky, which added this beautiful haze and mystery, creating a moment that can only be described as that feeling when you’re on vacation, and you have a cup of coffee overlooking the ocean, and there’s a dewiness in the air while the sun comes up—it feels like opportunity: nothing has gone wrong yet, it’s a new day, everything is fresh. That’s what we wanted to capture.”

From a tactical perspective, shooting on location can create challenges for even the most flexible and well-versed artist.

“In a studio you’re working with still light, but clouds move,” Carver says. “We had to make sure the lighting was consistent.”

Additionally, the wind, haze and moisture presented another opportunity to reach for products that pack powerful performance, like Matrix, Biolage and L’anza Healing Haircare.

“We had to make sure we worked with the wind to blow open the hair,” Carver says. “We had to protect the garments, while also being aware of the moving clouds.”

The duo shared that even though this shoot was designed to be totally authentic to the two of them as artists, the results achieved a completely on-brand Ulta Beauty feel.

“Throughout our careers, Nick and I have strived to create imagery that is aspirational but attainable,” Carver says. “This collection is such a testament to us being aligned with where the Ulta Beauty brand is headed.”

Stenson says he feels tremendous gratitude for where he is in his career, collaborating alongside his best friend Carver, and extremely talented Pro Team and Design Team.

“We’re not the Ulta Beauty you once knew—and we’re not going to be the same brand tomorrow because we’re growing that fast,” Stenson says. “We feel so lucky that we get to be creative in the beauty playground that is Ulta, and we want everyone to come grow with us.”

Stenson and Carver chose models that showcase their skills in thermal styling and texture management, along with a diversity in length and hair color.

“Beauty doesn’t come in a box,” Stenson says. “The collection is about embracing the beauty in front of you and taking it to that next level, embracing all elements of texture.”

Carver says a big part of the DNA at Ulta Beauty is to be a place where everyone can come to feel beautiful.

“It’s important that we always have a diverse representation in the imagery for Ulta Beauty so anyone can see a bit of themselves in these images and relatability,” Carver says.

Hair: Nick Stenson and Ammon Carver for Ulta Beauty

Photographer: Richard Monsieurs

Makeup: Deney Adam

Fashion styling: Carlton Jones

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