Up your styling game with Amika's The Alpha 360 BLDC Dryer.
The dryer’s patented, ergonomic design includes two rotating dials to ensure easy maneuvering between temperature and speed settings.
Ideal for all hair types, the Alpha features three temperature settings and two speeds, plus a cool shot button to lock in your style. The dryer additionally has the capability to switch between producing positive and negative ions.
Positive ions open the hair’s cuticle, allowing for nutrients to penetrate the hair during treatments and can also be used to create volume. For everyday blow drying, the negative ion setting seals in moisture and prevents frizz. The dryer additionally emits far-infrared heat, which locks moisture in for healthy, hydrated hair.
The Alpha features a brushless motor (BLDC) that delivers quiet drying with advanced longevity—lasting 5x longer than a traditional dryer—maintaining a lifetime of 5,000 hours compared to 1,000 hours of a conventional dryer.