HOW-TO: The Yellow Color Formula your Clients will LOVE Using Goldwell Pure Pigments

There are few things that crush a colorist more than when hours of work goes into creating and formulating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos.

So when MODERN SALON Artist Connective member Kristi Waldrop, @theartistkristi, recently created a vibrant yellow shade on her client, she chose to work with Goldwell@Pure Pigments, a direct dye additive designed for tone-on-tone boosting, holographic effects, more vibrancy and greater longevity.

"These @Pure Pigments are without a doubt the coolest thing I have seen in a long time!" Waldrop writes in her Instagram post. "Game changer!"

Goldwell explains that the Pure Pigments don’t mix together — they sit next to each other on the hair so that each dye reflects its own color.

Pure Yellow, Pure Orange, Pure Red, and Pure Violet create a vibrant effect while Pearl Blue and Matte Green soften and counteract unwanted tones.

When combined with Goldwell’s color brands, in this case Waldrop used Colorance, @Pure Pigments is designed to create results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have two-times more resistance to color fading.