Things change rapidly in the beauty business and when it comes to your retail business, you’re up against a variety of shifts that make doing business harder all the time. There’s the fact that time-stretched clients are becoming less loyal to global brands. There’s the profusion of department store, supermarket, drug store and online products with which you must compete. There’s the increasing sophistication of the consumer who is demanding high-performance products. And there’s the growing interest in healthy, plant-based ingredients. One solution? Private label, which means offering your clients products created just for you that aren’t available anywhere else. Private label comes with its own set of challenges, of course, but a company called Naturich Labs Inc. believes it has solutions!
WHY PRIVATE LABEL?
Prakash is the founder of Naturich Labs, and he’s widely considered to be one of the pioneers in the global natural beauty industry. As a world-renowned formulator and a master aromatherapist, he has created hundreds of original Aveda hair and skin products, along with many other successful brands that have become the benchmark products of the beauty industry. Today he oversees Naturich Labs in Texas, a fully registered FDA facility which also holds USDA organic, COSMOS organic, COSMOS natural and NSF organic certification.
There are five key reasons why private label should be part of a salon’s retail strategy, believes Prakash.
- It allows you to leverage the lucrative private label growth sector.
- You can respond to shoppers’ needs for trusted and convenient retail hair and skin care.
- It gives you a way to tap in to the high-growth sector of natural, high-performing skin and hair formulations.
- You can entice curious clients and trendsetters with the newest and most exciting products, giving them good cause to buy…and to come back to your salon.
- With private label, you stand out from the competition with products that can’t be found anywhere else.
“We continue to see a surge in demand for high-performance natural private label hair and beauty that stand out as brands in their own right,” says Chris, Naturich’s Technical Director. “The added advantages include exclusivity and higher profit margins.”
Versatility and affordability are also high priorities when it comes to private label, and Ashu, a senior R&D manager, promises the company gets it. “We can create private label skincare for you and your customers from as little as $600,” he says. “We can create a capsule hair or skin care collection or a comprehensive range from scratch. Clients can choose to be involved at every stage or just in specific areas. This turn-key service enables our clients to concentrate on marketing their finished brand successfully.”
Naturich Labs offers an array of hair care products which includes shampoos, conditioners, detanglers, styling products and deep-penetrating treatments containing highly concentrated, active, plant-based ingredients to heal, nourish and transform hair. A long-awaited dry powder shampoo and a texturizing powder that already has a wait list thanks to its innovative new technology is being launched at Cosmoprof North America this year.
“I understand the entrepreneurial spirit that drives hairstylists and salon owners,” says Prakash. “I’m passionate about helping them achieve their dreams. We’ve studied the market intensely, and know our formulations are first-class and our price points are very competitive. We always provide clients with a stream of fresh ideas and a focus on market trends. What’s more, I also know the importance of combining the technical with the artistic to strike the perfect balance of nature and science.”
Heading to Cosmoprof North America in Las Vegas in July 2019? Stop by Naturich Labs’ booth 41095 for free samples of the company’s brand-new skin care collection.